We’re all familiar with generic, store brand, ripoff products. They’re those products that are extremely similar to some more well-known product, but subtly different and decidedly cheaper.
    There comes a very important point in the development of any knockoff product, however, when the makers have to decide: What the Hell do we call this shit? You see, they have to come up with a name that’s similar enough to evoke images of the actual product they’re emulating, but different enough to avoid a lawsuit. This sometimes leads to interesting results.
    I’ll never forget, for example, when my mom would go shopping and come home with a bottle of Extra Strength Non-Aspirin. What was in the bottle, I couldn’t tell you, but I’m pretty sure it wasn’t aspirin.
    Still, few product names have amused me as much as this Food Lion brand Isn’t It Butter.
    I mean, Fabio may not have been able to believe it, but at Food Lion, they’re still not really sure. Isn’t it butter? It might be … We think it is … Y’know, we really can’t tell.
    Ultimately, though, the brand “Isn’t It Butter” won out over alternate names “It Tastes Like Butter,” “I Swear To God, I Really Think This Must Be Butter,” and “Here, Try Some Of This And Tell Me If You Think It’s Butter Or Not.”
    Still, though, at least this product name is slightly less ridiculous than that of the product it’s ripping off. Do you think Fabio can believe that?